Running your own business has many perks, especially if you're willing to make the most from what the web has to offer. Among some of the most efficient web-based tools for business, you'll find several prepared and deployed by Google. Here's a selection of the best Google tools around, which, despite being little-known, offer immense help to all sorts of entrepreneurs.Get Your Business OnlinePerfect for small-business owners, the website is full of interesting tips and lessons about a wide variety of topics - from website building to social media integration. Register and you'll receive a regular dose of tutorial videos directly to your inbox.Google TrendsPerfect for all matters of research and marketing, Google Trends wills show you what keywords are most searched and visualize data by region, which can be great if your target audience is local. You can see what the hot topics of your industry are and use them as content ideas for your company blog.Google Public Data ExplorerGreat for data crunching, the tool allows to search through a wide array of international databases that show information about economic policies, unemployment and many more. You can visualize data according to your needs and tastes, and easily communicate it to your colleagues. A great source for crucial facts about your industry.Google KeepThis is like Evernote, only better. Perfect for busy entrepreneurs, Google Keep helps to synchronize all your notes across devices and places it on your Google Drive. It also offers a speech-to-text function that allows you to take notes even when rushing from one meeting to another.Think with GoogleThis tool offers a whole wealth of marketing insights and consumer data, perfect for developing more efficient marketing strategies. The number of case studies presented on the website is shockingly high, helping you to make the most from the funds allocated in your marketing effort.Google Ngram ViewerThis tool allows you to explore trends over a wide temporal range. Searching by keyword, you can see how many books containing it were written in a specific period. If you're interested in answers to questions like "Which drug was popular in Victorian times?", this is the place to go. Ngram provides a whole wealth of knowledge and inspiration to all those looking for interesting content ideas.
Google HangoutsGoogle Hangouts was launched as a part of Google+ in 2011 and over the years has proven to be a top video conferencing software. You can have a chat with your team, brainstorm an idea or organize a spontaneous meeting. It works on mobile devices and allows to share graphs derived from Google Trends.Google Multi-Screen ResourcesUsing this tool, you can help your web developers to create the most captivating mobile version of your website. It features lots of tips and tricks for both newbies and seasoned developers, helping to generate maximum impact on mobile platforms. You'll also find some recommendations of local vendors who can help you to get your mobile website up and running in no time.Google CorrelateSimilar to Google Trends, this tool allows you to search for search keywords in a specific time frame. You can search by drawing your own graph to see which search keywords follow a similar dynamic. You can have a look at what people are searching for before and after buying a product, giving you an idea for potentially viral content.Webmaster ToolsA simple tool that allows to track all the important aspects of a website's condition and traffic. It features two additional functionalities - Google Places for Business and Structure Data Markup Helper. All in all, this is the go-to tool for making the most from your online presence.You might be surprised, but the above by no means exhausts the full list of Google tools. Thanks to their varied character and strong basis in data analysis, Google tools are perfect for researching your industry to ensure that you're always on top of the new trends in business and consumer culture.
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